Wednesday, February 2, 2011

Modernization Of Indian Movie Industry

By Peter May


The age that is considered to be analogous with present day Indian movie industry began in 1970s when the Bollywood movies became a favored mode of entertainment for the general public and that trend continues to date in the modern Indian movie industry. Although directors like Shyam Benegal, Govind Nihilani and others kept the flame of artistic movies alive, the commercial cinema surpassed the artistic cinema by leaps and bounds.

The trend of extensive commercialization of Bollywood did not stop in 1980s and 1990s. The young romantics became the hit formula in Bollywood with movies such as Maine Pyaar Kiya, Tezaab, Chandni and Kayamat se Kayamat Tak in 1980s and Dilwale Dulhania Le Jayenge, Baazigar and Darr in 1990s becoming huge hits. These romantic movies were usually about love between a young couple and mostly had happy ends. Few of them were big successes commercially and made new records at the box office.

The age of romantic cinema continued to last of 1990s and start of 2000s when movies like Hum Dil De Chuke Sanam, Kuch Kuch Hota Hai and others were huge commercial blockbusters. But, the end of 1990s saw the comeback of artistic cinema and movies such as Traffic Signal, Chandni Bar and Satya got a lot of appreciation from the critics. These new Indian movies were a welcome break from the love stories that were releasing every Friday and left deeper impressions on minds of Bollywood movie goers.

Many recent mainstream movies such as Mein aur Mrs Khanna and Veer did not do well at the box office, and unexpectedly, movies with lower budgets such as Dev D have been hits. This rising trend has encouraged innovative plots for modern Bollywood movie among directors and producers.

The present trend in the Indian movie industry is to try new themes and storylines. Newer movies like My Name is Khan and 3 Idiots had fresh narratives and have been very successful at the box office. The new Bollywood movies are ushering an innovative approach towards movie making that is appreciated by the large number of viewers of Hindi cinema.




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