Wednesday, September 14, 2011

Vue The Future of Cinema

By Harry Whitehome


Cinema of the future is going to be launched in at Vue Cinema Stratford City, with a brand new all-digital cinema which will be one of the biggest in Europe. Not far behind the Vue Westfield cinema which was launched in 2010 and was in fact one of the highest grossing cinemas in the United Kingdom. The Stratford Cinema will offer something unique, world class experience.

Leading the way for innovative cinema technology, the set up at Vue Stratford City is second to none throughout the 17 screens. Featuring Vue Sony 4k projection and Vue Profound Sound, accented with SuperVue stepped seating, an immersive on of a kind experience is bound to be received. Furthermore two supersize Xtreme screens, Real D 3D technology and VIP seating, only add to the cinemas appeal.

Every seat in the house will have spectacular visuals thanks to the Vue Sony 4k projection. Moviegoers will lose themselves in the detail an image fluidity, even on bigger screens thanks to up to 4 times the megapixels offered by 2k and HD projection. This will be one immersive experience that you will not get in your own home.

Vue profound sound only enhances further, with stunning Dolby 7:1 sound. The audience will feel like part of the action thanks to Vue's unique and professionally mixed sound. Every seat in the auditorium will benefit from the wall to wall, floor to ceiling screen with SuperVue stepped stadium seating; on top of this VIP seats are also available.

The Vue Stratford cinema forms the premier entertainment offering at the new 1.9 millionsq ft development - Westfield Stratford City. The complex itself is one of the leading destinations for a day out in London, as well as having Europe's largest mall and being part of the London Olympic Gateway. It is projected that millions of people will visit the development annually.

Tim Richards, CEO of Vue Entertainment, stated "We are very excited to be working with the Westfield team again as an integral part of this huge retail and leisure landmark which is the gateway to London's incredible Olympic Park."

Paving the way for innovative technology in cinemas, Vue Stratford City raises the bar for entertainment throughout its 17 screens. The experience includes amazing Vue Sony 4k projection combined with Vue Profound Sound, complimented by the SuperVue stepped seating arrangement, all of which should ensure a very 'Vuenique', immersive experience. Adding further strength to the cinematic complex is the Incre3Dible Vue Digital 3D, using Real D 3D technology, and two supersize superb Xtreme screens and VIP luxury seating.

The spectacular experience will be delivered using Vue Sony 4k projection throughout all screens. The audience will be amazed by the clarity and fluidity of the images, which allow for up to four times as many megapixels as 2k and HD. The screenings will be different from anything you could create at home.

Vue Sony 4k is expertly complemented by Vue Profound Sound, with epic Dolby 7:1 sound. It makes the audience feel like part of the action. Every seat in the house is exposed to the experience largely due to the impressive SuperVue stepped seating, making the most of the wall to wall floor to ceiling screen. Better yet - VIP seats are also available.

The Vue Stratford cinema forms the premier entertainment offering at the new 1.9 millionsq ft development - Westfield Stratford City. The complex itself is one of the leading destinations for a day out in London, as well as having Europe's largest mall and being part of the London Olympic Gateway. It is projected that millions of people will visit the development annually.

"We are very excited to be working with the Westfield team again as an integral part of this huge retail and leisure landmark which is the gateway to London's incredible Olympic Park." Said Tim Richards, Vue Entertainment CEO.




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