Social media is an exciting development and a great way to spread the word about a fresh film, Television show, play, concert, or any other type of performance. But is social media also now the number one enemy of new imaginative work? Does social media do more harm than good?
Here's the concern: Within the "olden" days, a Broadway play, as an example, would go through a verified advancement method consisting of workshops and out-of-town runs well before coming to a principal stage in New York. Then it would undergo rehearsals and previews, and often rewrites, just before officially opening. When it opened, the critics would overview it. Then the audience would decide, based mostly on word of mouth and based mostly on the critics' opinions, if they preferred to see the show.
Now, however, points have evolved drastically. Shows still often commence out of town and accumulate by means of off-Broadway performances and previews to a full-scale opening, but nobody waits for the official opening just before weighing in on regardless of whether the show is excellent or not. Nobody waits until finally the kinks happen to be worked out and the show is completely fit for public consumption. Now, feedback is immediate...and oftentimes lacerating.
A recent example will be the Broadway smash Spiderman: Turn Off the Dark. Many of us heard the nightmare stories about the show's technical problems long before it ever actually opened. Part of the problem, of course, was the extended preview period for the show. It has set a record for probably the most preview performances: 182. Previews started in November 2010; the show formally exposed in June 2011. That is certainly extraordinary.
But what's much more astonishing is just how much everybody knew regarding the production just before it ever really opened. The show's issues had been the subject of numerous blogs...millions of tweets and Facebook exchanges... Plus, a number of of the technical errors, which includes 1 frightening injury to a cast member, were surreptitiously filmed and posted to YouTube for millions of individuals globally to watch, comment on, and forward to their buddies.
For many shows, this type of unfavorable viral publicity campaign would be disastrous. And they've definitely troubled Spiderman. However the show has been an massive money achievement. Either it is immune to the critique and draws an audience which is devoted to the Spiderman legacy...or to the big "rock musical"...and is simply indifferent to negatives which are mentioned and written regarding the show. Or maybe the show is drawing an audience of individuals who're curious to see what some have referred to as a "train wreck." Regardless, the producers are laughing all the way to the bank.
The show has exceptional moments along with a really talented cast of hardworking, devoted actors. But in this day and age when each and every mobile phone is a video camera, when someone can (illegally) film a show whilst watching it and upload favored scenes for the globe to see just before the performance has even finished, each preview, each rehearsal is a performance. That puts lots of pressure around the cast, on the technical crew, and for the writer as well as director.
Social media can be a boon as well as a barrier to the entertainment market. Is it the #1 enemy? Definitely not. It's possibly among the most potent tools accessible to create publicity for any show. Just be certain the show is prepared for the publicity.
Here's the concern: Within the "olden" days, a Broadway play, as an example, would go through a verified advancement method consisting of workshops and out-of-town runs well before coming to a principal stage in New York. Then it would undergo rehearsals and previews, and often rewrites, just before officially opening. When it opened, the critics would overview it. Then the audience would decide, based mostly on word of mouth and based mostly on the critics' opinions, if they preferred to see the show.
Now, however, points have evolved drastically. Shows still often commence out of town and accumulate by means of off-Broadway performances and previews to a full-scale opening, but nobody waits for the official opening just before weighing in on regardless of whether the show is excellent or not. Nobody waits until finally the kinks happen to be worked out and the show is completely fit for public consumption. Now, feedback is immediate...and oftentimes lacerating.
A recent example will be the Broadway smash Spiderman: Turn Off the Dark. Many of us heard the nightmare stories about the show's technical problems long before it ever actually opened. Part of the problem, of course, was the extended preview period for the show. It has set a record for probably the most preview performances: 182. Previews started in November 2010; the show formally exposed in June 2011. That is certainly extraordinary.
But what's much more astonishing is just how much everybody knew regarding the production just before it ever really opened. The show's issues had been the subject of numerous blogs...millions of tweets and Facebook exchanges... Plus, a number of of the technical errors, which includes 1 frightening injury to a cast member, were surreptitiously filmed and posted to YouTube for millions of individuals globally to watch, comment on, and forward to their buddies.
For many shows, this type of unfavorable viral publicity campaign would be disastrous. And they've definitely troubled Spiderman. However the show has been an massive money achievement. Either it is immune to the critique and draws an audience which is devoted to the Spiderman legacy...or to the big "rock musical"...and is simply indifferent to negatives which are mentioned and written regarding the show. Or maybe the show is drawing an audience of individuals who're curious to see what some have referred to as a "train wreck." Regardless, the producers are laughing all the way to the bank.
The show has exceptional moments along with a really talented cast of hardworking, devoted actors. But in this day and age when each and every mobile phone is a video camera, when someone can (illegally) film a show whilst watching it and upload favored scenes for the globe to see just before the performance has even finished, each preview, each rehearsal is a performance. That puts lots of pressure around the cast, on the technical crew, and for the writer as well as director.
Social media can be a boon as well as a barrier to the entertainment market. Is it the #1 enemy? Definitely not. It's possibly among the most potent tools accessible to create publicity for any show. Just be certain the show is prepared for the publicity.
About the Author:
Learn more about ExploreTalent. Stop by Kristina Miller's site where you can find out all about ExploreTalent and what it can do for you.
No comments:
Post a Comment