Monday, August 29, 2011

Going Far Beyond With Much Bigger Sound Stages New York

By George Harris


Sound stages New York where a lot more as well as even bigger commercials are filling up more and even larger soundstages. Happy times are here again from top executives at New York's soundstages. With the demand for their facilities meeting and sometimes going above supply, these managers are bold to hope that '80s-style prosperity is returning to their neck of the media woods. Some facilities, most notably Silvercup Studios, in Long Island City, N.Y. have expanded pending an ongoing upswing in business. Others have come into existence atop the rising tide of production activity.

A fad for large-scale TV advertisements which required tens of thousands of feet of on-camera production space has been part of the reason for this upsurge. Movies have led the trend, but television series pilots, advertisements, music videos and home shopping programs have followed suit. And then there's the most sensational of soundstage tenants: the depraved television talk show or "shout show." An increasing number of the programs gravitated to The Big Apple, in part to attract studio audiences from the city's ever-increasing pool of ranting psychotics. All of the above have added to the current wave of studio construction. But a few executives say there is a risk to the current situation. If in fact it is the go-go '80s all over again, they note, the industry should likewise keep in mind the chance of another economic downturn in its wake.

Tucked away on top an old warehouse on top of of one of Broadway Stages' numerous production facilities, is a 6,000 sq. ft. urban farm. Brooklyn-based Broadway Stages is one of New York City's largest full-service film as well as television, music video production and industrial studio facilities. Aside from hiring lots of people, and producing countless local work opportunities they are the location of the first solar powered sound stage as well as the first organic rooftop farm in The Big Apple.

Now in its third growing season Eagle Street Rooftop Farm is a venture between Broadway Stages and the green roof design and installation company Goode Green. The farm also manages a small community supported agriculture (CSA) program, as well as an onsite green market, and caters to area restaurants even going as far as to bring the produce by bike. In addition, together with Growing Chefs, the rooftop farm hosts a range of informative as well as volunteer programs designed to bring city-dwellers much closer to their source of food. They invite the community to compost on-site and for many of the school groups who visit, it is their first time going to a farm or putting their hands and fingers in the earth.

Sound stages New York is a good example of going far beyond in greening efforts as well as producing special joint ventures. It makes sense as food as well as art so frequently seem to come together in the building of neighborhoods. Just like Arcola Theatre in London with its green roof, vegetarian organic caf and community potlucks the Eagle Street Rooftop Farm has turned into a community hub and meeting place for its neighborhood.




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1 comment:

  1. Thank you very much for writing such an interesting article on this topic. This has really made me think and I hope to read more. warehouse toronto

    ReplyDelete

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