You can make or break your career with the way you choose to approach band promotion. It used to be that your band didn't have a chance unless you started out having just the right connections. You still have to have connections, but now it's much easier for you to make this happen. Plus, you aren't limited by location anymore because of the internet. The amount of exposure that a band can get online cannot be denied, and although some of the classic promotional methods are still worth pursuing, you can reach a much larger audience when you use the internet as a promotional tool.
First of all, take the social media sites as an example. You cannot deny the massive following that these sites have. People use them all day to communicate with each other, and the most important thing about it is that they also share things that they like with each other. You could find a whole new audience by getting a page on Facebook or Twitter. Your current fans will love that they have a way to stay updated regarding when you are going to have live shows and events. Plus, you can upload videos of your live performances to show people a sample of what they would get at one of your shows.
If your fans really like you they are going to end up sharing your page with their friends. Plus, people have a tendency to follow what their friends like. When someone sees that one of their friends likes you, they are going to take a minute to check you out. Your entire fan base will expand quicker than you can imagine, and you will be able to see the difference in the size of your audience at your shows.
People share YouTube videos on Facebook all the time. There's no reason why you shouldn't have YouTube videos for people to share and recommend to their friends list. It's really easy to upload videos, plus you can't forget that YouTube has a massive following of their own. When it comes to uploading videos, the most important thing to think about is quality. Not only will people be unlikely to listen to them, but no one is going to share a video that is poor quality. The whole point is to showcase your talent the best way you can. You have a huge opportunity with online band promotion, so make sure you take advantage of it.
Of course, you are going to be much better off if you have a website. But keep in mind that having a website is pointless if you don't have any visitors stopping by to see it. In order to increase traffic to your website, you will have to brush up on basic SEO (search engine optimization) techniques. If you are not up for this task, it will be more than worth it to get someone who is. Without SEO your site is totally pointless.
Consider online band promotion as your primary method of gaining exposure, because this is a new era for music distribution and if you don't jump on board now you are going to get left behind.
First of all, take the social media sites as an example. You cannot deny the massive following that these sites have. People use them all day to communicate with each other, and the most important thing about it is that they also share things that they like with each other. You could find a whole new audience by getting a page on Facebook or Twitter. Your current fans will love that they have a way to stay updated regarding when you are going to have live shows and events. Plus, you can upload videos of your live performances to show people a sample of what they would get at one of your shows.
If your fans really like you they are going to end up sharing your page with their friends. Plus, people have a tendency to follow what their friends like. When someone sees that one of their friends likes you, they are going to take a minute to check you out. Your entire fan base will expand quicker than you can imagine, and you will be able to see the difference in the size of your audience at your shows.
People share YouTube videos on Facebook all the time. There's no reason why you shouldn't have YouTube videos for people to share and recommend to their friends list. It's really easy to upload videos, plus you can't forget that YouTube has a massive following of their own. When it comes to uploading videos, the most important thing to think about is quality. Not only will people be unlikely to listen to them, but no one is going to share a video that is poor quality. The whole point is to showcase your talent the best way you can. You have a huge opportunity with online band promotion, so make sure you take advantage of it.
Of course, you are going to be much better off if you have a website. But keep in mind that having a website is pointless if you don't have any visitors stopping by to see it. In order to increase traffic to your website, you will have to brush up on basic SEO (search engine optimization) techniques. If you are not up for this task, it will be more than worth it to get someone who is. Without SEO your site is totally pointless.
Consider online band promotion as your primary method of gaining exposure, because this is a new era for music distribution and if you don't jump on board now you are going to get left behind.
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