Monday, July 25, 2011

The Complete History Of The Viral Video

By Adriana Noton


The history regarding the viral video is a long and important one. Viral video production are ones which become immediately and very popular after getting uploaded and shared through web sites or email. A lot of people associate them with comedy, but the clips can also be serious or depressing in nature. The videos have been around essentially since the dawn of the web and can be created by both amateurs and professionals.

The idea behind these clips have been present since the dawn of society. It began with the spreading of news and information from person to person and advancements in technology have allowed for the data to be shared increasingly quicker, first with the telephone and now with text messaging and internet sites.

The phenomena behind this powerful and influential spreading of data is studied by sociologists and historians. The basic idea is that beliefs, behavior patterns, and data are basically units of a person's culture and can multiply themselves in the brains of their listeners. This means that they can effect another's beliefs and perpetuate themselves.

In the early nineties, viral videos were mostly shared between people using emails. One of the first of these to gain international attention was dubbed the "dancing baby" video, as it featured a small cartoon baby dancing in place, and spent a few months being showcased in everything from television shows to commercials. Other early examples included short films about Santa Claus and humorous clips consisting of poorly translated video games.

Today, thanks to the internet, these clips are able to get passed along and enjoyed dramatically faster. The exact reason that one video becomes more popular than another isn't fully understood but the hook used to keep an audience interested is a major factor, as is the content itself of course.

These clips have had a number of profound and relevant impacts on society as well. One of the most important ways they can contribute to modern society is through their potential impact on education. For example, teachers in Texas launched a website that was intended to share training and educational videos with other elementary school teachers. The site, which debuted in 2007, now gets millions of hits each week.

The clips have also turned into extremely well known ways for new bands and singers to share their songs. In the past, a group would have had to accomplish this the older way, which was made up of making copies of their records and constantly sending them off to record labels and managers in hopes of procuring interest. Once signed, their manager would have to constantly promote the group's records and music videos for them to get watched. Now, this method is a thing of the past and singers can get new fans just by creating and sharing their clips on the internet. If they're lucky, a singer's video might even turn viral and garner them with even more fame and popularity.

The items have had an increasingly persuasive effect in the political world as well. In 2008, a number of the presidential debates were broadcasted and uploaded exclusively to a popular video sharing site.




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