Tuesday, October 2, 2012

How To Break Through as a Musician on the Web

By Monai Gupta


These days there are so many talented people, trying to break through and become a part of the world of music and fame. During the last decade, with the ever-growing popularity of the internet, we have witnessed a phenomenon - songs becoming viral and this being the route to world-recognition for many new artists creating websites.

However, in order to stand out from the rest of the mainstream and be noticed by a professional manager from a big label, the artist has to be not only talented, but also very dedicated to what they do. Reality TV shows often seek people, who can entertain the audience just for a short period of time, while the show lasts and afterwards abandon the aspiring talents, who try to break through. This is the reason why many have chosen to market their music on their own. The lack of budget is putting boundaries to singers and music bands, but the internet and technology such as cheaper recording is what can help.

The way people consume music these days has changed so much. The digital shift is evident - less physical copies are sold in favour of the digital songs, albums, videos and the streaming services. This opens new doors to the emerging acts, because listeners have started looking for new music online. A website, dedicated to your music band is what will help you get exposure and probably find support from a big label too.

Even if you may not be familiar with building a website, you can easily get one, specifically customised for you with the help of web providers. These third party website creation tools give the opportunity to absolutely anyone to build a website and integrate it with social platforms, so that a community engagement is nurtured. This can be specifically useful to you and you band, because this is where your fans are - last.fm, spotify.com, YouTube, etc. The key feature is the drag-and-drop build interface, which enables you to create an easy to navigate and well-designed website that feature your music. The level of service you will get from the website solutions provider depends on how much support you need, but what is good is that there are many different options, suitable for every budget, no matter how small.

So why wait for later? Start working on the online presence of your band now, popularise and sell your music and build a community of fans without waiting for the record company. It's never been easier.




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