Snoop Dogg was giving final touches to his latest album Doggumentary when an opportunity to do a song with R. Kelly popped up and he signed up for it . The lanky MC and Kelly combined to report the approaching song 'Platinum,' whose out do has been driven by Lex Luger, have any idea for his help Jay-Z, Kanye West and Rick Ross.
Preceded by "New Year's Eve" and "Wet," "Platinum" will be Snoop's third released song of his latest album and it features his trademark smooth style and R. Kelly's towering voice.
Speaking in an interview with MTV , Snoop explained that Platinum packs a lot of potential in it and it oozes high levels of emotion and deep feelings. Snoop said that when an artist plays a record, his aim is to make everyone in attendance bounce and move with the sound of the track, and he suggested that Platinum has that exact special quality. He called it 'magic' and said that artists, who have got doing so high quality, understand once to unleash which wonder. He attributed that high quality of 'understanding his audience' and being aware of 'what to do once' as the key main reason why he has survived in the tumultuous music industry, that has thrown out quite a few of his friends from the rap pinnacle, contrary to him.
Snoop at times begins songs on a slower and relaxed note and according to the rapper himself, he saves up the greatest for the climax so that audience goes with him very deep into the song. Once he brings the listeners to the place where he wants, he unleashes the magic which forces the followers to replay the music once more and again.
Concerning the developmental process, Snoop explained that an artist could possess the capacity to establish the real wonder, just before becoming able to get it done himself.
In another meeting that needed place previously this week, the West Coast musician had also talked about how becoming capable to adapt his persona and musical style according to the evolving needs of the listeners, has aided him stamp his power on the music business for almost two a long time now.
Snoop further told that all the reinventing and flexible capability have been always in him and they were close to utilizing the correct one at the correct time. He said which he has unique persona which he provides at different occasions in accordance to the era's demands.
Nevertheless, Snoop Dogg's new album Doggumentary is just a big hardy dose of 'true' Snoop Dogg and not a variety or collection of his distinct kinds jam-packed in one. once I get it done all at once, once I do a idea that has all the songs, I don't have adequate time to change and act like doing so - it's even now me," he justified.
Preceded by "New Year's Eve" and "Wet," "Platinum" will be Snoop's third released song of his latest album and it features his trademark smooth style and R. Kelly's towering voice.
Speaking in an interview with MTV , Snoop explained that Platinum packs a lot of potential in it and it oozes high levels of emotion and deep feelings. Snoop said that when an artist plays a record, his aim is to make everyone in attendance bounce and move with the sound of the track, and he suggested that Platinum has that exact special quality. He called it 'magic' and said that artists, who have got doing so high quality, understand once to unleash which wonder. He attributed that high quality of 'understanding his audience' and being aware of 'what to do once' as the key main reason why he has survived in the tumultuous music industry, that has thrown out quite a few of his friends from the rap pinnacle, contrary to him.
Snoop at times begins songs on a slower and relaxed note and according to the rapper himself, he saves up the greatest for the climax so that audience goes with him very deep into the song. Once he brings the listeners to the place where he wants, he unleashes the magic which forces the followers to replay the music once more and again.
Concerning the developmental process, Snoop explained that an artist could possess the capacity to establish the real wonder, just before becoming able to get it done himself.
In another meeting that needed place previously this week, the West Coast musician had also talked about how becoming capable to adapt his persona and musical style according to the evolving needs of the listeners, has aided him stamp his power on the music business for almost two a long time now.
Snoop further told that all the reinventing and flexible capability have been always in him and they were close to utilizing the correct one at the correct time. He said which he has unique persona which he provides at different occasions in accordance to the era's demands.
Nevertheless, Snoop Dogg's new album Doggumentary is just a big hardy dose of 'true' Snoop Dogg and not a variety or collection of his distinct kinds jam-packed in one. once I get it done all at once, once I do a idea that has all the songs, I don't have adequate time to change and act like doing so - it's even now me," he justified.
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