Wednesday, April 13, 2011

On the horizon, hotels in Rio de Janeiro ready for Hollywood's affect

By Kathryn Lopez


This is a topic that will mention an very clear trend, Brazil's footprint in the film industry is expanding. It's already been established that Rio de Janeiro will be holding both the World Cup plus the Olympics. This in addition to Brazil's economic expansion has had a striking effect on the Latin country's logistical functionality.

No longer just a spot for a vacation or taking a holiday, apartments, flats and hotels are springing up that could easily present accommodations to Hollywood's masses. Should more large budget films show up to the shores of Copacabana and Ipanema. Over the recent past, Incredible Hulk, starring Edward Norton was filmed in Rio de Janeiro as well as more recently Stallone's Expendables was also filmed in Brazil. Perhaps he'll be back to blow up a few more buildings and hotels.

After Elite Squad II, was released at theatres across Brazil in early October, taking in a record R$14 million (US$8.23 million) at the box-office receipts in its first weekend. As the follow up to the 2007 hit there was an abundance of buildup and hope, while also providing yet more proof that Brazil's industry is not only escalating, it is pushing originality to the next level.

While Rio de Janeiro once was just a place to take a vacation and visit the beautiful beaches of Copacabana and Ipanema, it would now appear that the type of real estate has improved. While it was once cost prohibitive for production companies to travel to Brazil to make their films it would now seem that the playing fields are shifting. Rentals of more complex equipments are now obtainable and Brazil now has resourceful professionals to bring to the table. The industry is absolutely growing. The fact that professionals can be found who live in the country in their own homes and apartments can obviously lower expenses, such as the bills you are likely to have in hotels.

So is Brazil set to be residence of the Latin Hollywood? May just be, at the rate that apartments and flats are being built, it's only rational that there is substantial development taking place in all sectors of Brazil's economy. While the supply of accommodations is obvious, it can also be noted that efforts that can be made by skilled artists and workers is also expanding. Without a doubt, the artistic efforts to the film industry originating in Brazil will be something to keep an eye on in the coming years.




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