Thursday, November 22, 2012

Video Marketing Is A Lot Easier Than You Think

By Lindgaard Whitley


With the pressure of modern business, every opportunity you can grab for an advantage, you should do so. Through video marketing, your business can have an advantage. The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!

Create videos with a suspenseful ending. Is a great tool for a video producer? This keeps the interest of visitors. You can even string your videos together after you've made them all.

If you aren't great with video, get others to do them for you. Hold a contest, and hand out prizes to the best video makers. Also, let the contestants know that video that wins will be a commercial on your site.

Do not hesitate to add a watermark to your videos. This is a good way to avoid stolen videos. Usually the logo is put in the upper or lower right hand corner, and is inconspicuous. You don't want it to be a distraction to the viewer.

Your opt-in options for your mailing list should be present on the same page as the video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.

Create a brief video that outlines what your business is about, and get people to opt into your email list. The incentive to sign up should be something useful, such as a free eBook. When they see you, and understand more about your business, they may be more willing to respond.

Start your video with a description of a common problem or question that people typically have in your line of business. By the time you are finished shooting the video, you should have provided amazing solutions and answers that people can really use. Also, encourage viewers to share your video.

Spending a lot of money and time on a video does not mean it will yield better results. You won't get a lot of views just because you spent a lot of money producing something. Large companies have struck it big by just using demos made by individual employees from their companies.

There isn't any denying that there is a lot of potential in video marketing. However, video marketing will not be successful without the proper information. This article has the advice you need, so keep it in mind as you begin your planning.




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