Come to a newsroom and ask a journalist about SEO, and you would usually receive a rather terse response. SEO, or search engine optimisation, has been the reason articles are spread all over the internet. In SEO, keyword-rich copies are disseminated for the sole purpose of generating links that will make a website very searchable in the search engines. In short, SEO writing is for marketing and advertising of small to medium size businesses.
In both news writing and SEO, the mantra "content is king" applies. Readers have discerning preferences, and would instantly abandon a poorly written, keyword-bombed article. In both news writing and SEO, content, therefore, has to be interesting. While it is a fact that search engine spiders are also target readers of a keyword-rich article, real human beings actually read SEO materials, therefore these materials have to make sense.
Do journalists have a reason to "lord over" SEO writers? If SEO writers revere rules of ethical journalism, then no. In SEO writing, plagiarism is not allowed, and so are problematic grammar and incoherent composition. Google's algorithms discern unique content versus copied versions and would get rid of dupes right away.
In both news media writing and internet article writing, writers need to grip readers. Vying for attention is even trickier in the SEO game. Whereas readers of newspapers usually read up to the third paragraph of a story, internet readers are browsers. With the myriad of alternative sources of information online, they can altogether stop reading an article as soon as the banner fails to get their attention, and then they click on another.
Corporations around the globe use SEO companies knowing it as an internet marketing strategy they cannot do without. Singapore, for instance, is host to SEO companies that offer the full range of and leading strategies. The SEO Services Singapore-based companies offer are encouraged by the fertile environment for a tight-knit enterprise and internet marketing relationship unique to this tech-savvy country.
The advantage of hiring a Singapore-based SEO company is that it is a source of inland and offshore high-calibre SEO talents. SEO writing is deadline-driven. Considering the volume of articles, SEO companies endorse writing jobs to English-proficient writers from other countries like the Philippines. This is most beneficial to clients contracting Singapore-based SEO companies because there is no time-zone, thus the lesser challenge for meeting deadlines.
News writing and SEO writing have another common ground. They give writers the chance to earn a decent living for what they like doing most, a continuous practice of the writers' endowed skills, and the opportunity to work globally on cross-border tasks without having to leave their homes.
In both news writing and SEO, the mantra "content is king" applies. Readers have discerning preferences, and would instantly abandon a poorly written, keyword-bombed article. In both news writing and SEO, content, therefore, has to be interesting. While it is a fact that search engine spiders are also target readers of a keyword-rich article, real human beings actually read SEO materials, therefore these materials have to make sense.
Do journalists have a reason to "lord over" SEO writers? If SEO writers revere rules of ethical journalism, then no. In SEO writing, plagiarism is not allowed, and so are problematic grammar and incoherent composition. Google's algorithms discern unique content versus copied versions and would get rid of dupes right away.
In both news media writing and internet article writing, writers need to grip readers. Vying for attention is even trickier in the SEO game. Whereas readers of newspapers usually read up to the third paragraph of a story, internet readers are browsers. With the myriad of alternative sources of information online, they can altogether stop reading an article as soon as the banner fails to get their attention, and then they click on another.
Corporations around the globe use SEO companies knowing it as an internet marketing strategy they cannot do without. Singapore, for instance, is host to SEO companies that offer the full range of and leading strategies. The SEO Services Singapore-based companies offer are encouraged by the fertile environment for a tight-knit enterprise and internet marketing relationship unique to this tech-savvy country.
The advantage of hiring a Singapore-based SEO company is that it is a source of inland and offshore high-calibre SEO talents. SEO writing is deadline-driven. Considering the volume of articles, SEO companies endorse writing jobs to English-proficient writers from other countries like the Philippines. This is most beneficial to clients contracting Singapore-based SEO companies because there is no time-zone, thus the lesser challenge for meeting deadlines.
News writing and SEO writing have another common ground. They give writers the chance to earn a decent living for what they like doing most, a continuous practice of the writers' endowed skills, and the opportunity to work globally on cross-border tasks without having to leave their homes.
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