Ladies love to shop. There's no question about it. They like to see the current fashion for themselves, try on dresses, and rummage through shops for some good finds. But if a store can't bring women in, why not bring the products to them?
A catalog is a good marketing instrument. Some women consider shopping a therapy, but if they can't go to a shop, looking at catalogs can also do wonders. The professionally photographed dresses, if set correctly on the pages, can attract even the fussiest of shoppers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
The garments shown in a catalog ordinarily preview the latest styles from a boutique. Women enjoy the idea that they get a glimpse of what's to come, allowing them to wear the latest trends from a clothing company.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear label, Victoria's Secret, was started by a man by the name of Roy Raymond in 1977. He was embarrassed to buy lingerie for his wife in a department store environment so he opened a store that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't want to go to his shop would still be able to browse through the products. And what a triumph it has been.
That's not all. A clothes catalog makes men take notice. Catalogs about hardware tools, car pieces and accessories, and electronic gadgets get men's attention, true, but so do their physical shop equivalent. A man can spend time inside a hardware store or car accessories shop, but a man won't linger any longer than necessary inside a boutique shop. If a man needs a white shirt, he will go straight to a store in the mall that sells white shirt and leave as soon as he purchases one. But for a woman, if she needs a white shirt, she will comb the whole shopping center and enter several shops that sell it before she purchases one, and most likely, a whole lot of other items too before exiting the mall.
So if a garment label can bring all its products to a man through a catalog, he will also be forced to look at the other garments too, thus, he may include one or two more purchases.
A catalog can also be useful in pulling in new buyers. Some people don't enter a store they are not familiar with. Even if the store has a new line of items that may interest them, they won't know about it since they won't bother to find out. There are also some who like to look around inside a boutique but are afraid that they won't be able to afford the items.
Those who are not familiar with the store may find something that will interest them through a catalog. The prices, as well as a dress' available sizes, colors, materials are posted so whatsoever question they might have may easily be answered.
If presented in a right way, catalogs are a great help for clothing brands. A superb catalog should have full information of the item, including a correctly taken and set photo. An attractive layout is also critical. Its success depends on whether people would like to flip through its pages. And that can be accomplished when it is interestingly made to begin with.
A catalog is a good marketing instrument. Some women consider shopping a therapy, but if they can't go to a shop, looking at catalogs can also do wonders. The professionally photographed dresses, if set correctly on the pages, can attract even the fussiest of shoppers. Catalogs are similar to women's magazines in a sense that they are both great "reading" materials for women.
The garments shown in a catalog ordinarily preview the latest styles from a boutique. Women enjoy the idea that they get a glimpse of what's to come, allowing them to wear the latest trends from a clothing company.
If shopping is fun for women, it's an inconvenience for men. That's where a catalog comes in. According to history, the famous ladies' underwear label, Victoria's Secret, was started by a man by the name of Roy Raymond in 1977. He was embarrassed to buy lingerie for his wife in a department store environment so he opened a store that is men-friendly. Not only that, he also made mail-order catalogs so those who couldn't or didn't want to go to his shop would still be able to browse through the products. And what a triumph it has been.
That's not all. A clothes catalog makes men take notice. Catalogs about hardware tools, car pieces and accessories, and electronic gadgets get men's attention, true, but so do their physical shop equivalent. A man can spend time inside a hardware store or car accessories shop, but a man won't linger any longer than necessary inside a boutique shop. If a man needs a white shirt, he will go straight to a store in the mall that sells white shirt and leave as soon as he purchases one. But for a woman, if she needs a white shirt, she will comb the whole shopping center and enter several shops that sell it before she purchases one, and most likely, a whole lot of other items too before exiting the mall.
So if a garment label can bring all its products to a man through a catalog, he will also be forced to look at the other garments too, thus, he may include one or two more purchases.
A catalog can also be useful in pulling in new buyers. Some people don't enter a store they are not familiar with. Even if the store has a new line of items that may interest them, they won't know about it since they won't bother to find out. There are also some who like to look around inside a boutique but are afraid that they won't be able to afford the items.
Those who are not familiar with the store may find something that will interest them through a catalog. The prices, as well as a dress' available sizes, colors, materials are posted so whatsoever question they might have may easily be answered.
If presented in a right way, catalogs are a great help for clothing brands. A superb catalog should have full information of the item, including a correctly taken and set photo. An attractive layout is also critical. Its success depends on whether people would like to flip through its pages. And that can be accomplished when it is interestingly made to begin with.
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