Thursday, December 29, 2011

Corporate Gifts: Advisable Marketing Tool

By Arthur Green


The image of an organization as well as its relationship with customers are both strengthened by giving away corporate gifts. It is a well-established fact that they are highly effective marketing tools. These gifts, if made use of smartly, can help an organization boost its sales quite significantly. They can be used for a particular event of the business or they can be distributed at the release of a company's new offering. As promotion tools, these gifts are very impactful because they serve a variety of purposes.

Corporate gifts are always appreciated by employees. Receipt of such gifts at regular intervals satisfy employees and help them realize their value to the organization. They ensure that deserving employees don't feel their worth is not being appreciated, which may lead them to look for greener pastures somewhere else. But a lot of thought should go into choice of gifts. The gift should be functional and likeable to make the person receiving it happy. A gift with a personal touch always gets appreciated.

Besides the staff, customers too feel delighted to receive corporate gifts. It's a way of thanking customers for picking the company's products or services. Customers will feel honoured when they receive the gifts. The item given should ideally display the company's name, logo or slogan on them. These gifts are very effective in creating brand recall and improve awareness about the company's offerings.

Even promotional items given away as gifts forge great business relationships with partners and customers. Clients create a sense of faith and loyalty towards the organization when they are presented with corporate gifts.

A benefit of having corporate gifts is that your prospects or customers will always recall your trade name. So, always print your company logo on your corporate gifts. If you have a catchy tagline, print it too. When these clients use the items, they would always think of your business, product, or service. This is the advisable means of increasing your brand consciousness.

Corporate gifts must be wisely selected keeping in mind their great importance. Among the most stylish and elegant gifts are writing portfolios made of pure leather that come with pens and paper pads, wine stands, and metal card cases bearing the company's logo or tagline.




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