Saturday, January 1, 2011

Locate the principal actor production agency

By Charlotte Schmidt


Avenue Productions, Inc Reviews For Models & Actors

Talent is such a strange and hard-to-define thing. People have it or don't, or have it and don't know how to best use it. Sometimes it's amazing to me that we have commercials or fashion shows or movies at all, what with all the difficulties in finding the right person for those roles. But then this is why a good talent agency is so valuable. Someone has to know how to operate the floodgates of talent, making sure all the right skills end up in the right places.

Finding an agency isn't the tricky part; it's finding the right one. They might all look good at first. But anyone who wants your money is going to put on a nice shirt before sticking out his hand. There are a lot of promises thrown around, that's for sure, but it pays to be cautious when doling out your trust. So research, research, research before you start writing checks. Make sure your agency is on the level. Don't worry, there are ways to tell.

Avenue Productions, Inc Reviews For Models & Actors

It's just really really important that your agency be fully licensed. Also, if it's been around for a while, a decade or two, that's good, too. Don't sign up for any agency with upfront registration fees. And take a peek at the client list: Pepsi and Ford and other recognizable names are good; "Lady Macbeth's Blood Bank" is one to send up a flag or two.

The big existential question, after you find your agency, is what kind of work do you want to do? I mean, does the idea of a glossy magazine ad appeal? Or runway work? You have the voice for radio. The face for TV? The last is certainly out there. In Southern Florida, for instance, Fox is shooting its new drama "The Glades" while USA Network continues to work on its hit "Burn Notice." And not a day goes by in America that a music video goes unproduced.

Avenue Productions Fort Lauderdale on Talent Success

Fear not -- the model or actor doesn't have to be all exotic and weird-looking. Agencies actually like talent which looks like everyday people. People that we in the audience can relate to. Whether babies or grandparents, pros or amateurs, we just want to identify with that face.

It's a lot to keep in mind, surely. But the agency, the good agency, will help you along. With model composites and business cards and introductions to auditions. But the agency can't guarantee work, because who knows? There's a lot of magic once the cameras turn on, and even the most ancient agency can't predict which way the winds blow for talent every time.

Talent is such a strange and hard-to-define thing. People have it or don't, or have it and don't know how to best use it. Sometimes it's amazing to me that we have commercials or fashion shows or movies at all, what with all the difficulties in finding the right person for those roles. But then this is why a good talent agency is so valuable. Someone has to know how to operate the floodgates of talent, making sure all the right skills end up in the right places.

Finding an agency isn't the tricky part; it's finding the right one. They might all look good at first. But anyone who wants your money is going to put on a nice shirt before sticking out his hand. There are a lot of promises thrown around, that's for sure, but it pays to be cautious when doling out your trust. So research, research, research before you start writing checks. Make sure your agency is on the level. Don't worry, there are ways to tell.

Avenue Productions Fort Lauderdale on Talent Success

It's just really really important that your agency be fully licensed. Also, if it's been around for a while, a decade or two, that's good, too. Don't sign up for any agency with upfront registration fees. And take a peek at the client list: Pepsi and Ford and other recognizable names are good; "Lady Macbeth's Blood Bank" is one to send up a flag or two.

So you've got an agency you trust, some headshots you can rely on. Now what? What kind of work do you want to do? Glossy magazine? Prime-time commercial? Take a shot at the TV world. This last is perhaps not as intimidating as it seems. Really. In Southern Florida, both USA Network and Fox are producing shows, and those casting directors are always looking for local talent.

Avenue Productions Tips for Aspiring Talent

No good agency spends all its time looking for the exotic face, either. Agencies worth their stuff know to look for the face that an audience will respond to. And that face is generally among us, right out the door. Maybe it's you. It's probably not me, so I bet it's you. And it can be any age, any experience level. It's just gotta be right.

Now heed this final warning: No agency, even the really slick one, can guarantee work. The caprices of fame are too hard to pin down. But preparation never ever hurts. That's where the agency thrives. From the headshots to the audition, the agency guides your progress until that moment you get under those bright lights and somebody says, in an impossibly loud whisper, Go.




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