Sunday, January 2, 2011

Corporate Bands - A Big Event?

By Suzanne Shaw


In general parlance, corporate bands mean those live music bands that perform at corporate events and functions. But in today's world, the term corporate bands not only mean a live performance in a product launch function. On the contrary, it is used in different contexts. Going trough this article will enable you to understand the different meanings of the term corporate band.

Firstly, in the most common and usual sense of the term 'corporate bands' means live music bands which are hired to play in corporate parties. Thus, be it a departmental get together, an annual general meet, a product launch, celebration for winning a deal, signing a new contract or the rise in profit margins in a year, there's nothing like a cocktail party with a live band humming the strings and drumming the drums.

Corporate bands today can be hired for reasons more than what has been discussed earlier. Corporate bands can be hired to play at corporate parties as well as private ones with a corporate touch. E.g. When a private party is arranged for celebrating a promotion, good pay hike, changing to a new job, etc. So in these kinds of parties where the guests list consists of more corporate invitees than private ones hire corporate bands to play all the hit numbers right from the slow ones to he dance numbers to make your party a smashing hit.

While choosing a corporate band, make sure that the band is a versatile one and can play all the genres of music. What music will be played at the party will depend upon the type of guests attending it. Beginning from the slow beats to the latest chart toppers, all should be a part of the play list of the party. Play music according to the choices of the guests which may be anything and everything one can think of and the corporate band must be multifaceted enough to play that which the invitees demand. The band shall be good enough to set the party's mood.

While hunting for the right corporate band for your party, a good idea is to get references from friends and acquaintances rather than depending upon internet sources. Internet sources can be very deceiving and you may just end up choosing the wrong band for your party thereby ruining it. It is always better to shortlist referred band which other people have heard to play.

In many offices and organizations especially in the MNC's some employees together join to form a band of their own. These bands are also known as called corporate bands. These bands may be formed by the members of a team or members of an office or members of two or three offices together who take time off once or twice a week after office hours to rehearse and play and thereafter perform in office events.

Big multinationals and offshore IT giants in recent days consider corporate bands like this an extremely useful tool for employee retention. In days of economic crisis, it is initiatives such as this which keep people happy and bound to one another. For the employees, not only is it a scope to unwind after a hectic work week but this also provides an opportunity to represent the company in various corporate fests and thereby earn their 15 minutes of fame.

There is another context in which the term corporate bands are used. When a big corporate sign on and makes a deal with an internationally renowned music band as their ambassador or for various branding and promotional activities, the music band is termed the corporate band or the band face for that brand. Like a symbol or a sign of a company these bands become the face of the company and the product is connected to these bands. As an example, mentioned may be made of the Black Eyes Peas who are the official corporate band for brands like Samsung, Blackberry, etc.




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